Exclusive Tyre Distributors (ETD) has been building leading brands through importation and wholesale distribution since 1989.
With over 1,800 retail customers throughout Australia and New Zealand, ETD is part of a vibrant sector of the tyre industry that celebrates independence, entrepreneurship and the opportunity to build businesses. ETD and its customers employ over 8,500 people throughout Australia, supporting thousands of families and meeting the tyre replacement needs of hundreds of thousands of drivers every year.
ETD is honored to have hundreds of retail customer relationships, many of which span three decades.
ETD and our customers have elevated the Cooper and legendary Mickey Thompson brands to be leading 4WD tyres, renowned for their long life, safety, suitability for purpose and superior performance. ETD has also introduced Australia and New Zealand to many other quality brands like Dick Cepek, Mastercraft, Federal and Starfire tyres that meet the varying demands of retailers and consumers.
Like all members of the NTAW Group, ETD offers retail customers and consumers a memorably positive experience – we understand that, today, purchase journeys are different and that consumers have more access to information than ever before. ETD strives to facilitate higher levels of consumer engagement in tyre purchases.
ETD also understands that expertise matters and has developed a way to make it easy for consumers to understand the value for money differences between different tyre brands – you can tell whether a tyre uses the latest generation of tyre technology by looking at Tread design, Carcass construction and Compound formulas – TCC.
Finally, ETD understands that in the new economy and more than ever before, it needs to work with its retail partners, providing services that help them talk to consumers at every step in the purchase journey. ETD’s 360 Degrees Partner Program for tyre retailers provides these services and benefits.
ETD announced in October 2017 that it had merged with Cotton Tyre Services in South Australia. Cotton Tyres commenced operations from South Australia in 1994 and has been working with ETD to distribute the Cooper and Mickey Thompson brands in SA and NT ever since.
ETD is a member of the Australian Automotive Aftermarket Association (AAAA), and has a seat on the 4WD Industry Council.